faster.

Enabling software development teams in Capital Markets
to build high-performance user-facing systems
up to 10x faster

Velox Hero image

Why do firms need Velox?

Developer productivity is the negative energy holding back a firm’s desire to modernize, innovate and evolve. The lack of objective measures makes it frustratingly hard to detect, leading CIO’s to keep hiring or try radical new paradigms, like building an army of citizen developers out of their user community. Our hypothesis is the solution is already “in the building” and this untapped productivity can be unlocked with the right specialized development tools to address the problems at hand.

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Developers Are in Demand but Face Headwinds

Tech debt has built up and budgets, talent are hard to find, while the demand for software grows. "Software has eaten the world" and now every business needs to become data-driven.

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Stop Wasting Time on Low-level Coding

No more wrangling disconnected real-time and static data sources and API's, standing up scalable, testable, and supportable backends and finessing bespoke visual components.

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Start Building Differentiating Business Features Faster

vCore equips professional development teams with specialized tools enabling them to unlock untapped productivity and build data-driven systems up to 10x faster.

About Us

We are enabling software development teams in Capital Markets to build high-performance user-facing systems up to 10x faster.
The Velox full-stack application development platform (vCore) provides professional developers with tools that amplify their expertise in Java and Web programming, allowing them to focus on building differentiating business functionality.
vCore channels the founders’ decades of experience building Equities, FX, and Fixed Income electronic trading platforms at top-tier investment banks, to put developers in the sweet-spot of maximum acceleration with minimum limitation.
Founded in 2018, Velox has 10 clients around the world, with offices in London, NY and Frankfurt and is funded by ETFS Capital
Jon Butler
CEO & Co-founder
Jon Butler
Jason Yan
President & Co-founder
Jason Yan
Govind Jajjoo
CTO & Co-founder
Govind Jajoo

Solving Full Stack Business Problems Faster

Unlike other developer productivity tools, vCore is for solving business problems, not technology problems. We achieve this with 3 proprietary elements

Specialized full-stack adaptions of “low/no code” accelerators
Low/No-Code tools do not work for high performance mission critical software. We have adapted some of the underlying techniques, such as model-driven development (MDD) and code generation to work in the high-performance space
A custom web stack that can handle high performance loads
A proprietary presentation layer that is combined with the MDD and code-gen accelerators to significantly reduce the amount of hand-crafted code required to stand-up responsive, professional looking UI’s.
A proprietary streaming database and transactional engine
For clarity we re-use SQL & datastream idioms but have little in common with an RDMS. The runtime API is code-gen’d and our “data-in-motion” paradigm, gives the developer up-to-date transactional and streaming data, when and where needed

By the Numbers

Velox CORE is designed to build user-facing systems that demand high-end performance across many dimensions. Here are some of the key statistics that demonstrate the non-functional operating window.

100MM
rows in a Velox table
10K
updates per seconds
100K
concurrent browser sessions
<0.5
seconds to pivot a 1MM row grid
>100
grids in a single user session
10x
faster than inhouse builds
<100
lines of code to build an app.
>250
simultaneous API’s and data sources

Business Problems our clients Solve Faster

A strength of vCORE is its versatility, it is effective at accelerating any projects and also as a general-purpose tool for increasing the productivity of both large and small development teams.To-date our client use-cases fall into the following five categories:

Maximize development team productivity
Being data domain agnostic and full-stack, allows our clients to accelerate entire departments with one tool
Accelerate full-stack front-office builds
Gives the best of both worlds, BUY what's common while retaining the ability to BUILD what differentiates you
Modernize front-office UI's in a web browser
Modernize a local install trading client, without needing to retool with web tech skillsets
Enable innovation in a legacy environment
Enables interoperability between backend servers and provides a platform for building new solutions
Maximize monetization of your rich data assets
Centralizes data and API’s and accelerates the build of apps that aggregate, analyze & act on data

The Team

Expert leadership team from both the IB technology field and vendors
Alison Hood
COO
Alison Hood
Alison has 30 years of global experience in technology business management and transformational change across the financial services industry
Russell Barton
 
Russell Barton
In memory of Russell Barton, colleague, friend, and thoroughly decent chap who passed away in November 2021
Xinchao Zhang
Principal Software Engineer
Xinchao Zhang
Xinchao has extensive hands-on experience with designing and building global trading platforms. He started in UBS and moved on to Bank of America Merrill Lynch, working on the entire front-to-back stack of their core cash/portfolio OMS systems
Steve Grob
Strategic Advisor
Steve Grob
Steve has spent nearly his entire working career in capital markets with 15 years as director of group strategy at Fidessa
Andrew Banhidi
Strategic Advisor
Andrew Banhidi
Andrew has over 30 years experience in the capital markets as CTO and senior technology executive at GS, BAML and Instinet

Velox in the News

Company updates, press coverage and events
Article by Velox
September 2023

Reporting from the A-Team event on Buy & Build

I was invited recently to join a panel on UI/UX in Trading. In preparation I wrote down what the differences are between UX & UI from my perspective, heres what I came up with
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Article by Velox
03 Nov 2022

Announcing Ali FIX NY

velox is delighted to have Ali Moosavi heading to New York for the Americas Conference 2022, hosted by FIX Trading Community.
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Article by Velox
15 Nov 2022

Announcing the Velox Client Portal

The Velox Client Portal is a central location where our developer community can get expert support and collaborate with other developers.
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Article by Velox
20 Oct 2022

Cosaic announcement

Velox Core centralizes access to critical data resources and catalyzing software reuse, so you can focus on the functionality that differentiates you.
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Article by Velox
11 Oct 2022

valantic FSA FILS

Great to see the results of valantic FSA using Velox to rapidly build of next gen FI functionality on top of their already highly scalable feature-rich trading solutions.
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Article by Jon Butler
20 April 2022

Velox welcomes investment from valanticFSA'

The investment will allow valantic FSA to accelerate product development across their businesses
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Waters Tech Innovation Exchange
25 Sep 2020

Jon Butler is a guest of the Waters Innovation Exchange Program.

Jon shares the velox mission: to enable front office developers to build critical, real-time applications at lightning speed.
Watch Now
Fintech Focus TV
25 Sep 2020

Jon Butler, CEO of velox is a guest of the FinTech Focus TV team.

Jon reflects on his experience in Capital Markets and shows much the Fintech space is revolutionising the trading experience.
Watch Now
Article by Jon Butler
23 June 2019

ETFS Capital funds velox $2.5million to accelerate growth plans.

velox fin tech, the data-centric low-code platform for developers, secures funding from ETFS Capital to accelerate growth.
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Fintech Files Podcast
9 Sep 2020

Predicting The Near-term Future of Front Office Technology.

Jon Butler discusses the creation of velox, and why the time for a new approach in trading and sales technology is now.
Watch Now
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Thought Leadership

Original content on areas that are of interest to us and our clients
Article by Velox
7 Nov 2023

Why do systems become legacy and is it avoidable?

The term legacy gets bandied around a lot in capital markets. Why is it that so many user-facing systems start out life as offensive weapons but end up as corporate millstones? The obvious reason is that the underlying technology becomes obsolete. There is not much that can be done about that but that is only a small part of the story. Much of today’s legacy was written in Java, so what gives?

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Article by Velox
18 Oct 2023

How does the immovable object Overcome the unstoppable force to turbo charge innovation?

I was asked recently about the biggest challenge I faced during my 20+ years managing sales & trading technology in Capital Markets. My answer was managing the difference between the front office business demand for technological innovation, such as new systems and upgrades and the ability of the front office technology department to supply it, quickly and affordably.

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Article by Velox
18 Oct 2023

Modernize your way to a next generation technology capability

It's obvious that after years of strain, the technology elastic has finally snapped at a lot of capital markets firms. The innovation and efficiency gains of modern tech vs last-generation builds are too great to ignore. Combine this with the agility required to navigate events over the past few years, and it's clear the industry can no longer ignore the risks of putting off the inevitable.

Read More
Article by Velox
03 Oct 2023

How do vendors need to improve

At the end of the day, vendors are going to be asked to do more, and some but not all of these efforts are going to be matched by increased fees. In addition, they are going to be required to provide services that they simply do not have the capability to perform currently.

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Article by Velox
26 Sep 2023

So what have vendors been getting right ?

But not everything is gloom and doom in the vendor landscape. Today we’ll look at the work vendors have done to drive client success and become a trusted partner. How have they been able to provide a stable, evolving technology offering for clients?

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Article by Velox
19 Sep 2023

Where have vendors historically been lacking?

In this post, we’ll dive deeper into the root of some of those challenges and how they came to be. Have vendors sometimes painted themselves into a corner by “overpromising and underdelivering” as they juggle both client demands and the need to keep their own technology ahead of the competition?

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Article by Velox
12 Sep 2023

Cap MKts Tech is at a crossroads

It’s hard to believe that it’s been over 50 years since Instinet and NASDAQ first launched electronic order quoting and routing, and over 40 since Bloomberg first launched the Terminal. By addressing industrywide challenges in trading and market data, these pioneering firms helped to sow the seeds for the rise of the capital markets solutions vendor.

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Article by Velox
12 Sep 2023

Velox powers progress in Equity Trading

Platforms power progress by “centralizing expertise but decentralizing innovation to the end client or user” (thank you thoughtworks).But the platforms that succeed have evolved to provide solutions for entire teams not just the core tasks that they were originally built for.

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Article by Velox
29 Mar 2023

T+1 deadlines need dev accelerators and interoperability

Stock settlement is easy. With modernized systems, when everything works and both parties submit the right info at the right time, it can be frictionless and can happen in near real-time..
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Article by Velox
09 Feb 2023

Why is it so hard to get other teams to use software that you build yourself?

Every CIO’s dream is of an organization with common software, so why does the dream so easily become a nightmare? Building something to share is totally different to building . . . . :
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Article by Velox
17 Jan 2023

Why OpenAI/ ChatGPT is not a code red for Developers

If your business revenues are quite dependent on “traditional” web search (sorry Google) then the maturation of OpenAI is most definitely a CODE RED, DEFCON1, THREAT LEVEL : CRITICAL.
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Article by Velox
13 Dec 2022

A good design wont survive a bad implementation

Watching the FTX saga playout highlights that this phenomenon goes beyond software development. Too much confidence is put in the ability of the right design to protect against . . . . .
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Article by Velox
25 Oct 2022

Agile is one of the most misused concepts in software engineering

. “…interviews with 325 IT and data decision-makers across Financial Services in Europe. . . . . . . .
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Article by Velox
25 Oct 2022

Data data everywhere but not a byte to eat

“…interviews with 325 IT and data decision-makers across Financial Services in Europe. The presence of a data decision gap is often due to inaccurate and incomplete datasets,.. . . . .
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Article by Velox
02 Nov 2022

Development Team Productivity:'Black Hole' of Capital Markets'

A global tier 1 Investment Bank recently revealed that 25% of its workforce are developers. That’s more than 10,000 individuals. Just let that sink in for a moment. It’s hardt say . . .
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Article by Velox
22 Sep 2022

Digital transformation is just another large change programme

Digital transformation is all about leveraging technology to integrate knowledge across business areas to create value, reduce cost and/or improve customer . . .
Read More
Article by Velox
25 Oct 2022

Data data everywhere but not a byte to eat

“…interviews with 325 IT and data decision-makers across Financial Services in Europe. The presence of a data decision gap is often due to inaccurate and . . . . .
Read More
Article by Velox
27 Sep 2022

Have we misunderstood what causes technical debt

This article reinforces why we struggle to manage technical debt as an industry.
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Article by Velox
29 Sep 2022

The reports of the death of C++ are greatly exaggerated

C++ is extremely scalable and provides developers with extensive control over how their applications consume resources. It is the most complete language ever created. In Stroustrup’s own words “it distinguishes itself by offering both hardware access and abstraction efficiently".
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Article by Velox
06 Oct 2022

Wrap, extend, and strangle

Capital Markets can learn a lot about tackling legacy from other industries.
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Article by Velox
04 Oct 2022

100MM linees of code in a car

In the US, graduate developers can get $150k per year. Competition between the big tech firms has had a big hand in this but there’s also many more times software to be written than there are developers to write it.
Read More
Article by Jon Butler
22 Feb 2022

Developers Productivity Faces Many Headwinds.

Software is eating the world! We do not have a chip shortage we have software bloat.
Read More
Article by Velox
06 Sep 2022

So many applications, so little integration

When we talk about integration or interoperation, we really mean the ability to monetize data, either by getting black boxes to process new data feeds or getting critical data out of the black boxes.
Read More
Article by Velox
08 Sep 2022

Focusing on big-data is like looking through the wrong end of the telescope

Throughout the last decade pretty much all capital market participants have been involved in digital transformation in some way, shape, or form.
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Article by Jon Butler
22 Feb 2022

Hey Low-code! Don't forget about the developers

Developers have been underserved in recent years and without new dev tools operating at higher-level abstractions
Read More
Article by Velox
13 Sep 2022

How to avoid high-risk low-success system rebuilds

Does this sound familiar: “Most in IT are charged with making old systems work for yet another budget period at production levels on par with the new systems they aren’t allowed to buy”?
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Article by Velox
15 Sep 2022

Why you should only build what you cannot buy

Even in 2022, the biggest competitor we face when selling an application development platform is the lingering tendency for clients to build everything in-house. Despite the clear story that history tells, there is still not enough consideration given to the execution risk of building everything in-house.
Read More
Article by Velox
18 Oct 2022

What not to do when "80% of dev needs remained unfulfilled"

The media that surrounds hyped new technology, follows a well-defined playbook. Take Blockchain, there was a period when it seemed like every day we were reading about the next great new use-case. NFT’s have been going that way, and now low/no-code is too.
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Article by Velox
20 Sep 2022

Software is great

Gaming software has come a long way since the first home gaming consoles appeared in the late 1970s. These advancements (enabled by underlying hardware improvements) mirror the power and evolution we see in business software.
Read More
Article by Velox
22 Sep 2022

Digital transformation is just another large change programme

Digital transformation is all about leveraging technology to integrate knowledge across business areas to create value, reduce cost and/or improve customer service. As the author states, this is difficult and prone to, if not failure, then delivering below expectation.
Read More
Article by Jon Butler
17 Feb 2022

The Facts About Velox Core

Velox Core centralizes access to critical data resources and catalyzing software reuse, so you can focus on the functionality that differentiates you.
Read More
Article by Jon Butler
30 Jun 2021

Can Low Code Principles Be Applied To Sales & Trading Technology?

Addressing your repetitive non-functional requirements with a 'low-code' framework designed for professional developers.
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Article by Jon Butler
31 Mar 2021

Modernize your way to a next generation technology capability.

Why the Cloud and Browser UIs are key to material gains in efficiency and modernization of Capital Markets technology.
Read More
Article by Jon Butler
28 January 2021

What Investment Banking Has Taught Me About Building a Fintech.

The Top 10 lessons that 20 years of building Capital Markets technology has taught me about creating a technology startup.
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Article by Jon Butler
29 Oct 2020

How Front Office Technology Might Look in 10 Years' From Now.

Now is the time to learn from the past, to set our ambitions high, and take a 'moon shot' in Capital Markets innovation.
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Article by Jon Butler
30 Jun 2020

Why Do Systems Become Legacy? It’s More Avoidable Than You Think.

Why is it that some technology doesn't stand the test of time, and how to mitigate or avoid that situation in the future?
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Article by Jon Butler
31 Mar 2020

Can the Global Pandemic Really Rescue the Boiling Frog?

There is a more gentle way to modernize Capital Markets technology rather than the trauma and risk of 'rip and replace'.
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Article by Jon Butler
31 Jan 2020

Why Are Trading Desks Stacked With Screens and does is matter?

The 'why?' behind the past, the present and the future of trading desk real-estate (do they really need all those screens?)
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Article by Jon Butler
28 Nov 2019

Identifying the data and tools needed to turbo-charge Innovation.

Understanding the historical reasons for many of the underlying challenges to innovation in Capital Markets technology.
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